The movie Mean Girls coined the term “That’s so fetch,” but Thompsonite Dominick Ropson is making it his own by naming his new company after the pop culture saying.
His new company called Fetch Hair will be located at 235 Cree Rd. Fetch stands for “Fashion shades, extensions, treatments, colours, and haircuts.” Other stylists are located in the same building as Ropson, but he noted his business is completely separate.
Ropson graduated from the R.D Parker Collegiate hairdressing program in 2012, and has been working on hair ever since. He noted he remembers being a young boy at day care or at a babysitter’s, and all he would do was play with Barbie dolls’ hair.
Being the only male stylist in the city, Ropson says he became more popular, and he found it hard having someone else book his appointments. “I decided to open my own business not only to accommodate more for my clients, and get them in more often, but I also get to have more opportunities personally as a stylist.” Ropson has gained new clientele by the use of social media platforms like Instagram. He encourages people who have their hair cut by him to hashtag #thatssofetch and #fetchhair to start a movement for his company.
The 20-year-old hopes to eventually grow his business and have other stylists work with him, but for now he’ll first master working alone. “I didn’t save $10,000, and I’m not in my late 30s, and I don’t have a backup. I’m starting fresh, as my own independent company, and I hope to grow immensely in the next few years. All my eggs are in the Fetch basket.”
Fetch Hair opens August 1.