Spirit Way’s continuing quest to develop a new tourism destination in Thompson came into sharper focus at Trappers’ Tavern Oct. 19.
The organization put on a steak dinner and beerfest, with beverages provided by Two Wolves Brewing, a Vancouver-based microbrewery that recently entered into a partnership with Spirit Way that will see it donate five cents from every can sold towards the development of a Wolf Centre of Excellence, which aims to promote best practices for human and wolf coexistence through education, ecotourism, science and research.
Spirit Way project co-ordinator Volker Beckmann also used this public event on Friday night to announce that Spirit Way has a new goal of raising $1 million within the next 18−20 months to help get this project off the ground.
Through corporate sponsors like Two Wolves Brewing and Calm Air, Beckmann said Spirit Way has already raised roughly $200,000 for this purpose, and they are on the lookout for other partnerships with local community groups.
Beckmann said they are also aiming to develop a full governance model, business plan and social media marketing team to make sure that the wheels get turning on this project in the new year.