New tourism place brand for Thompson and region to be unveiled in September

A new Thompson and region tourism place brand will be unveiled Sept. 17 at Riverlodge Place.

The brand has been developed in consultation with Travel Manitoba and ad agency McKim Communications.

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Flin Flon underwent a similar branding process with Travel Manitoba and McKim with the results unveiled last September. The Flon Flon and region place brand uses the tagline “the water and the wild” to capture the attention of two main audiences: anglers and “those seeking pristine wilderness experiences set against captivating backdrops.”

The City of Flin Flon committed $10,000 per year for three years to implement the brand.

The City of Thompson adopted a new city logo in January 2015 after two years of work on the city’s brand strategy. Part of that brand strategy involved setting up social media accounts under the name “This is my Thompson” in late 2014. The Twitter account last sent a tweet in August 2016 while the last photo posted on the Instagram account was during Winterfest in 2016.

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