The first reading of a zoning bylaw amendment that would allow mobile signs to be placed on city land was unanimously supported by Thompson city council at their Aug. 12 meeting.
Currently, businesses are only allowed to put mobile signs on their own property for advertising purposes.
City manager Anthony McInnis said Monday that the municipal government has been approached by many local business owners, including some members of the Thompson Chamber of Commerce, who say the current zoning bylaw is too restrictive.
Director of development services Harkamaljeet Singh Gill recommended in an Aug. 9 memo that council approve a zoning bylaw amendment that would allow businesses to advertise in specific areas designated by the city.
These advertising zones include the northern and southern entrances to the city, as well as stretches of road on Thompson Drive near the Days Inn and R.D. Parker Collegiate, respectively.
The proposed bylaw amendment only allows for two signs in every advertising zone to help prevent visual clutter, although McInnis said this could be extended to three signs per zone if approved by a city development officer.
McInnis also pointed out that the message on each sign must be cleared by the city beforehand.
This bylaw amendment will be subject to a Sept. 16 public hearing at City Hall at 7 p.m. before council can proceed to a second and third reading.
To view the specifications of the change to this zoning bylaw, visit the Aug. 12 regular meeting agenda on the city’s website.